Book Data

MARC Record

000  01172cam  2200325 a 4500
001  109872
003  PU
008  840831s1983    paua     b    00110 eng  
010      $a   81070915 
020      $a0801970105 :$c$29.50$z0801973694 (pbk.) :$c$19.95
         (est.)
035      $a(CStRLIN)PAUB84-B1427
035      $a(CaOTULAS)107714827
035      $9AAR1745
039  0   $a2$b3$c3$d3$e3
040      $dCStRLIN
050  0   $aHF5821$b.F36 1983
082  0   $a659.1$219
090      $aHF5821$b.F36 1983$i04/30/85 CT$h11/06/84 CT
100  10  $aFarris, Paul.
245  10  $aAdvertising & promotion management :$ba manager's
         guide to theory & practice /$cPaul W. Farris & John A.
         Quelch ; with contributions from F. Beaven Ennis, Hollace M.
         Pfau, Robert Turner.
260  0   $aRadnor, Pa. :$bChilton Book Co.,$cc1983.
300      $ax, 301 p. :$bill. ;$c24 cm.
500      $a"A Norback book."
504      $aIncludes bibliographical references and index.
650   0  $aAdvertising
650   0  $aSales promotion
700  10  $aQuelch, John A.
740  01  $aAdvertising and promotion management.
950      $lLIPP$i04/30/85 RL$h11/06/84 C
955      $lLIPP$c1$q84-B1427-1$r[00719 1559]$h11/06/84 C