Book Data

MARC Record

000  01017mam  2200301 a 4500
001  315989
005  20001220164105.0
008  850731s1983    paua     b    00110 eng  
010      $a   81070915 
020      $a0801970105 :$c$29.50
020      $a0801973694 (pbk.) :$c$19.95 (est.)
035      $aocm09323023
035      $9ABR5614IS
039  0   $a2$b3$c3$d3$e3
040      $aDLC$cDLC$dOCL
050  0   $aHF5821$b.F36 1983
082  0   $a659.1$219
100  10  $aFarris, Paul.
245  10  $aAdvertising & promotion management :$ba manager's
         guide to theory & practice /$cPaul W. Farris & John A.
         Quelch ; with contributions from F. Beaven Ennis, Hollace M.
         Pfau, Robert Turner.
260  0   $aRadnor, Pa. :$bChilton Book Co.,$cc1983.
300      $ax, 301 p. :$bill. ;$c24 cm.
500      $a"Norback book."
504      $aIncludes bibliographical references and index.
650   0  $aAdvertising.
650   0  $aSales promotion.
700  10  $aQuelch, John A.
740  01  $aAdvertising and promotion management.
948      $ac:kap