Advertising & promotion management

Advertising & promotion management
Advertising & promotion management: a manager's guide to theory & practice
Paul W. Farris & John A. Quelch; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Publisher: Radnor, Pa. : Chilton Book Co., c1983.
ISBN: 0801970105 DDC: 659.1 LCC: HF5821 Edition: $29.50

Notes:

"Norback book."

Includes bibliographical references and index.

Classification:

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Dewey Class: 659.1 -- Advertising & public relations
LCC Number: HF5821

Book Details:

Language: eng
Physical Description: x, 301 p. : ill. ; 24 cm.
Edition Info: $29.50

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Subjects:

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•	Advertising (1014)
•	Sales promotion (241)

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Libraries this book has an entry in:

•	MIT Library (last modified on 10/24/2009)
•	Michigan State University (last modified on 01/24/2009)
•	Library of Congress (last modified on 08/02/2008)
•	University of California (MELVYL) (last modified on 08/02/2008)
•	University of Pennsylvania (last modified on 12/27/2007)
•	Oregon State University (last modified on 08/10/2007)
•	Cornell University (last modified on 07/09/2007)
•	Adelaide University (Adelaide, Australia) (last modified on 03/18/2007)
•	Texas A & M University Database (last modified on 09/27/2004)
•	Indiana State University Consortium (last modified on 06/14/2004)

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