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Book Data
Library: University of Arkansas, Fayetteville
Last Loaded: 07/25/2004
MARC Timestamp: Unknown
Control Number Org.:
Control Number: 655293
MARC Record
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000 00619cam 2200205 4504
001 655293
008 730202s1973 ilua bs 00110 eng
010 $a72086624
020 $a0256014027
040 $aDLC$cDLC$dAFU
050 $aHF5823$b.D63 1973
082 $a659.1
100 10 $aDirksen, Charles J.
245 10 $aAdvertising principles and problems$c[by] Charles
J. Dirksen [and] Arthur Kroeger.
250 $a4th ed.
260 0 $aHomewood, Ill.,$bR. D. Irwin,$c1973.
300 $axiii, 655 p.$billus.$c24 cm.
504 $aBibliography: p. 637-640.
650 0 $aAdvertising.
700 10 $aKroeger, Arthur,$d1908-$ejoint author.
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