Advertising

Frank Jefkins,
Publisher: Philadelphia, PA : Macdonald and Evans, 1985.
ISBN: 0712106642   ISBN13: 9780712106641   DDC: 659.1   Edition: (pbk.)

Notes:

Place of publication stamped on t.p.

Includes index.

Bibliography: p. 230.

Classification:

   (click to see other 'Books on the Same Shelf')
Dewey Class: 659.1 -- Advertising & public relations

Book Details:

Language: eng
Physical Description: viii, 248 p. : ill. ; 22 cm.
Edition Info: (pbk.)

Similar Books:

•  Advertising by design (Robin Landa; ISBN: 0470362685; (pbk. : acid-free paper); 100% match)
•  Advertising and new media (Christina Spurgeon; ISBN: 0415430356; (pbk. : alk. paper); 84% match)
•  Advertising and promotion (George E. Belch & Michael A. Belch; ISBN: 0073381098; (alk. paper); 84% match)
•  ...more similar books

Subjects:

Click on a subject to see other books listed with the same subject or to drill down into components of the subject -- such as geographical locations, dates and so on.
•  Advertising (1165)
•  Business & Investing -- Marketing & Sales -- Advertising (1274)
•  Professional & Technical -- Accounting & Finance -- Accounting (4956)

Buying this book:

We query many merchants so that you can instantly compare prices and availability. You can even check historic prices and subscribe for notifications. For a manual check, clicking on a link will open a new window with a search for this book on the merchant's site of your choice.
•  Amazon.com by title or by ISBN — widest selection, reliable service, good prices
•  Abebooks.com by title or by ISBN — good source for rare and out-of-print books
•  Textbooks.com by title or by ISBN — large inventory of new & used textbooks
•  Alibris.com by title or by ISBN — their slogan is "books you thought you'd never find"
•  eCampus.com by title or by ISBN — they specialize in textbooks, used and new
•  BN.com by title or by ISBN — Barnes & Noble has a wide selection of new and used books

Libraries this book has an entry in:

•  Rochester Institute of Technology (last modified on 10/13/2011)