Advertising and promotion
Advertising and promotion: an integrated marketing communications perspective George E. Belch & Michael A. Belch
Publisher: Boston ; McGraw-Hill Irwin, c2004.
ISBN: 0072536764
Edition: (alk. paper)
Notes:
Includes bibliographical references (p. EN1-EN25) and index.
Book Details:
Language: eng
Physical Description: xxvi, 779, [67] p. : col. ill. ; 28 cm.
Edition Info: (alk. paper)
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