Advertising and promotion
Advertising and promotion: an integrated marketing communications perspective George E. Belch & Michael A. Belch
Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998.
ISBN: 0071160884
DDC: 659.1
Edition: (int. ed.)
Notes:
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references (p. 725-743) and indexes.
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