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Book Data
Library: Library of Congress
Last Loaded: 07/23/2004
MARC Timestamp: 02/08/1993
Control Number Org.:
Control Number: 1089677
MARC Record
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000 00929pam 2200253 a 4500
001 1089677
005 19930208172054.6
008 921104s1993 ohua b 001 0 eng
035 $9(DLC) 92042795
906 $a7$bcbc$corignew$d1$eocip$f19$gy-gencatlg
955 $apc19 to sc00 11-05-92; se55 11-06-92; se40/se30
11-09-92; se05 11-13-92; aa00 11-16-92; CIP ver. pv08
02-09-93
010 $a 92042795
020 $a0538809183
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.N84 1993
082 00 $a659.1/11$220
100 1 $aNylen, David W.
245 10 $aAdvertising :$bplanning, implementation, &
control /$cDavid W. Nylen.
250 $a4th ed.
260 $aCincinnati, Ohio :$bCollege Division,
South-Western Pub.,$cc1993.
300 $axiii, 754 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
991 $bc-GenColl$hHF5823$i.N84 1993$tCopy 1$wBOOKS
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