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Book Data
Library: University of Missouri
Last Loaded: 12/28/2005
MARC Timestamp: 08/22/1996
Control Number Org.: OCoLC
Control Number: 27035224
MARC Record
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000 00669pam 2200217 a 4500
001 27035224
003 OCoLC
005 19960822194418.0
008 921104s1993 ohua b 001 0 eng
010 $a92042795
020 $a0538809183
040 $aDLC$cDLC$dXII$dOrLoB-B
049 $aXIIA
050 00 $aHF5823$b.N84 1993
100 1 $aNylen, David W.
245 10 $aAdvertising :$bplanning, implementation, &
control /$cDavid W. Nylen.
250 $a4th ed.
260 $aCincinnati, Ohio :$bCollege Division,
South-Western Pub.,$cc1993.
300 $axiii, 754 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
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