Advancing the Story
Advancing the Story: Broadcast Journalism in a Multimedia World Debora Halpern Wenger, Deborah Potter,
Publisher: CQ Press
ISBN: 0872899012
Edition: Paperback; 2007-10-29
Summary:
In today's media world, broadcast journalists need to do more than
produce top-notch news reports. They must write stories that will be
put on the air, as well as posted online or printed in tomorrow's
paper. Multiplatform journalism is simply a fact of life for any
up-and-coming journalist who wants to get ahead and compete for the
industry's best jobs. So how do you teach your students to think
beyond repurposing, to advance their stories to the next level, for
any medium? Beginning with the premise that broadcast journalism is
an excellent starting point for multimedia storytelling, broadcast
veterans Debora Halpern Wenger and Deborah Potter build on the basics
of good television reporting practices. Advancing the Story helps
students understand the strengths of each medium, with depth,
interactivity, and immediacy all playing a different role as content
is separated from container. One approach does not fit all media
Wenger and Potter show students specific techniques and strategies
for maximizing the advantages of each platform. In every chapter, the
authors provide: Know and Tell reports, a distinctive feature in
which dozens of professional journalists lend their expertise and
insight on multiplatform approaches, trends, and industry changes.
Trade Tools showcase select materials used in the authors' training
seminars such as handy checklists of pointers and best practices.
Taking it Home offers brief chapter wrap-ups. Talking Points provide
questions and scenarios for in-class discussion. eLearning
Opportunities include chapter exercises, practice tools, and
additional resources found online in the book's interactive
multimedia workbook.
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