Visionary management is an elusive concept without a clear role in
strategic thinking. A systematic elaboration is called for to show
how essential visioning is in a company’s strategic culture.We focus
on visionary management and relate it to the development of strategic
management by 1) exploring war and business strategy literature 2)
clarifying tactical versus strategic and visionary thinking and 3)
systematizing the underlying logic of advanced decision making.
Elements vital for good decision making in business context were
extracted: the logical distinction between strategy and tactics,
subordination of tactics to strategy, and flexibility of strategy. A
new paradigm of advanced strategic thinking where visionary
management is the third layer of strategic management is summarized.
The work is based on research over the years and on consultancy in
companies and real-life examples of visionary leadership are
demonstrated. We show how foresighted leaders guide the company and
prepare it for uncertainties and new opportunities by means of
visionary management. The book makes a contribution to strategy and
futures research and visionary management.
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