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Advanced brand management
Advanced brand management: from vision to valuation
Paul Temporal
Publisher: Singapore : John Wiley & Sons (Asia) : c2002.
ISBN: 047147925X   DDC: 658.827  

Notes:

Includes index.

Classification:

   (click to see other 'Books on the Same Shelf')
Dewey Class: 658.827 -- General management

Book Details:

Language: eng
Physical Description: xv, 296 p. : ill. ; 24 cm.

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Subjects:

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•  Brand name products -- Management (83)

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Libraries this book has an entry in:

•  North Carolina (Coastal) Database (last modified on 02/08/2008)
•  Vanderbilt University (last modified on 10/29/2007)
•  University of Western Ontario (last modified on 09/12/2007)
•  Cornell University (last modified on 08/03/2004)

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