Accidental branding
Accidental branding: how ordinary people build extraordinary brands David Vinjamuri,
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2008.
ISBN: 0470165065
DDC: 658.827
LCC: HF5415.1255
Edition: (Cloth)
Notes:
Includes bibliographical references and index.
What is an accidental brand -- The accidental brand-builder in you --
The storyteller John Peterman (J. Peterman) -- Craig Newmark
(craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric
Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) --
Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) --
Afterword.
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