ABC's of Relationship Selling w/ACT! Express CD-ROM
ABC's of Relationship Selling w/ACT! Express CD-ROM (Mcgraw-Hill/Irwin Series in Marketing) Charles M. Futrell,
Publisher: McGraw-Hill/Irwin
ISBN: 0073203157
DDC: 381
Edition: Paperback; 2004-12-02
Summary:
ABC’s of Relationship Selling, 8/e by Futrell is written by a sales
person turned teacher and is filled with practical tips and
business-examples gleaned from years of experience in sales with
Colgate, Up-john, and Ayerst and from the author’s sales consulting
business. Charles Futrell focuses on improving communication skills
and emphasizes that no matter what career a student pursues, selling
skills are a valuable asset. This affordable, brief paperback
contains a wealth of exercises and role plays is perfect for a
selling course where professors spend considerable time utilizing
other resources and projects. The text also makes a nice companion to
a sales management text in Marketing programs that offer a sales
management course, but do not offer a separate selling course.
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