No matter what career the student pursues, selling skills will always
be an asset and will enhance communications skills. This inexpensive
text is one the students keep after the class is over and they use it
as a resource in the business world. ABCs of Relationship Selling is
written by a sales person turned teacher and so it is filled with
practical tips and business-examples. ABCs of Relationship Selling is
an affordable, brief, paperback. It is perfect for a selling course
where a brief book is preferred. Professors who spend considerable
time on other resources and projects will appreciate the brief
format. Schools that do not offer a separate selling course may find
this short paperback a nice addition in a sales management course.
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