A preface to marketing management J. Paul Peter, James H. Donnelly, Jr
Publisher: Plano, Tex. : Business Publications, 1985.
ISBN: 0256032734
DDC: 658.8
LCC: HF5415.13
Edition: (pbk.)
Notes:
Updated ed. of: A preface to marketing management / J. Paul Peter,
James H. Donnelly, Jr., Lawrence X. Tarpey. 1982.
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