A Practical Guide to Planning for E-Business Success
A Practical Guide to Planning for E-Business Success: How to E-enable Your Enterprise Anita Cassidy,
Publisher: CRC
ISBN: 1574443046
DDC: 658.054678
Edition: Hardcover; 2001-08-29
Summary:
News of the Web's demise has been greatly exaggerated. The Internet
continues to impact our lives and how we do business. It has the
power to transform entire industries and create new ones, challenge
industry leaders, and enable businesses in entirely new ways. The
question is no longer will you participate in the Internet
revolution, but when and how. Rather than talking Internet hype, A
Practical Guide to Planning for E-Business Success shows you how to
do it - and do it right - from beginning to end. The only thing worse
than no e-business presence is a bad e-business presence. Well-known
authority Anita Cassidy explores using Internet technology to
redefine and enable your business in entirely new ways. She provides
a step-by-step process for developing and implementing a solid
e-business strategy. She gives you examples, checklists, FAQs, and
templates that help you begin and steer you in the right direction.
Research shows that despite the dot.com bust e-commerce is booming.
Most companies have an Internet presence whether it merely provides
marketing information about the company or is a full service Web
site. After the initial rush to get an Internet presence, you must
consider how you can shift to true e-business. A Practical Guide to
Planning for E-Business Success shows you how to use this powerful
technology to provide your organization with a competitive advantage.
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