A cognitive psychology of mass communication Richard Jackson Harris
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1999.
ISBN: 0585192286
DDC: 302.23019
LCC: P96
Edition: (electronic bk.) :$36.00
Summary:
"With this third edition of A Cognitive Psychology of Mass
Communication, Richard Jackson Harris continues his examination of
mass media's influences on our perceptions of ourselves and the world
around us. Updates to this edition include the television shows,
films, and telecommunications technologies that have developed
throughout the 1990s, with particular consideration of
computer-mediated communications such as the internet and the World
Wide Web. Harris incorporates a wide variety of recent research
studies into this edition and integrates theoretical perspectives
more strongly throughout the book, with careful attention to the
articulation of the cognitive. Real-world examples offer clear,
relevant, and accessible demonstrations of the points discussed."
"Appropriate for coursework addressing mass communication and its
effects. A Cognitive Psychology of Mass Communication provides a
unique perspective on mass communication in today's society and
enables us to see more clearly how our perceptions of our world can
be created and influenced by mass media."--BOOK JACKET.
Notes:
Includes bibliographical references (p. 271-317) and indexes.
1.Mass Communication in Society: The Textbook for Our Lives --
2.Research and Theory in Mass Communication: How We Study Media
Scientifically -- 3.Portrayals of Groups: Distorted Social Mirrors --
4.Advertising: Food (and Everything Else) for Thought --
5.Communication of Values: Media as Parent and Priest -- 6.Sports:
Marriage of Convenience or Conquest by Television? -- 7.News: Setting
the Agenda About the World -- 8.Politics: Using News and Advertising
to Win Elections -- 9.Violence: Does All That Mayhem Matter? --
10.Sex: Turning On, Turning Nasty -- 11.Prosocial Media: Helpful
Media Helping People -- 12.Living Constructively With Media: Taking
Charge in the New Millennium.
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