A Bathing Ape
Nigo, Ian Luna, Akio Iida,
Publisher: Rizzoli
ISBN: 0847830519
DDC: 746
Edition: Hardcover; 2008-11-04
Summary:
Founded in the mid-1990s and now a leading force in global fashion,
*A Bathing Ape®—or simply Bape—redefined the height of urban cool for
a new generation of Tokyo hipsters. The creation of a young,
enigmatic designer simply known as Nigo, Bape has rapidly become one
of the most exclusive and sought-after youth brands in Europe and
America. With a core product line of limited-edition hip-hop apparel
distinguished from its mass-produced competitors by superior
manufacture and detailing, the franchise has since expanded to
include everything from edgy updates of the classic Chanel suit to an
entire catalog of patent-leather sneakers, a full line of women’s
accessories, collectible vinyl toys, fragrances and its own très-cool
indie record label. Spawning collaborations with Pepsi, adidas,
M.A.C. Cosmetics and SONY, *A Bathing Ape® is at once a worldwide
fashion phenomenon and a leading barometer of the inexorable rise of
Japanese pop culture in America.*A Bathing Ape® has famously
cultivated a die-hard following among hip-hop royalty, and is the
clothier to multiple Grammy-winning artists such as Kanye West,
Jay-Z, the Beastie Boys, Nas, MosDef, Usher and Pharrell Williams;
and J-POP stars Puffy AmiYumi. Employing an unparalleled mix of
swagger and elegance, populism and cultish exclusivity, Bape’s
commitment to the new, and a dizzying capacity for reinvention has
ensured its unique place in contemporary fashion.
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