22 Keys to Sales Success
22 Keys to Sales Success: How to Make It Big in Financial Services James M. Benson, Paul Karasik,
Publisher: Bloomberg Press
ISBN: 1576601498
Edition: Hardcover; 2004-04-28
Summary:
In the past few years, the financial industry has undergone dynamic
structural changes that have deeply affected the sales process.
Bruised by market volatility, todays consumer is skeptical and
demands more for less. You need fresh approaches to sell in todays
tough marketplace. Here are the 22 Keys that can help any financial
professional make more money, work less, and maximize their
potential. Industry leaders James Benson and Paul Karasik combine
their personal experience with the shared wisdom of the masters. Each
key contains proven, actionable sales guidelines, including: * The
four primary fears that could destroy your saleand how to help your
prospects overcome them * The nine most effective strategic
approaches to "target marketing" success * Five guidelines for
qualifying prospects more effectively * Sixty-five ways to snap a
sales slump * Ten ways to get your clients to say "Yes" * Four simple
steps to generate new business with current clients * Five guidelines
for overcoming objections * Six sample scripts to make your closing
ratios soar Whether youve been in business for years or are just
beginning, each key will unlock a new door on your path to sales
success.
Click on a subject to see other books listed with the same
subject or to drill down into components of the subject -- such as
geographical locations, dates and so on.
We query many merchants so that you can instantly
compare prices and
availability. You can even check historic prices and subscribe
for notifications. For a manual check, clicking on a link will open a
new window with a search for this book on the merchant's site of your
choice.
