1984 AMA Winter Educators' Conference
1984 AMA Winter Educators' Conference: scientific method in marketingedited by Paul F. Anderson, Michael J. Ryan
Publisher: Chicago, IL : American Marketing Association, 1984.
ISBN: 0877571708 ISBN13: 9780877571704 DDC: 658.8 LCC: HF5411
Notes:
Includes bibliographical references.Classification: |
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LCC Number: HF5411
Book Details:
Language: engPhysical Description: xi, 299 p. : ill. ; 28 cm.
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| • | Marketing research -- Congresses (39) |
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