000 01302cam 2200277Ia 45e0
001 1937720
005 20001113144545.0
008 990518t19991990quca b 001 0 eng d
035 $a(OCoLC)ocm41382259
040 $aHRM$cHRM$dSDA$dTXA
020 $a0969983409
090 $aHF5825$b.D783 1999
049 $aTXAM
100 1 $aDupont, Luc,$d1964-
245 10 $a1001 advertising tips /$cby Luc Dupont.
246 3 $aOne thousand and one advertising tips
260 $aSte.-Foy, Quebec :$bWhite Rock Pub.,$c1999,
c1990.
300 $a290 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographical references (p. 271-273)
and index.
505 0 $aFifty ways to position your product -- What kinds
of illustration are the most successful -- What types of
headline get the best results -- How to write copy that
sells -- What kinds of typeface are the most effective --
What kinds of layout work best -- The hidden meaning of
colors -- Comparative advertising: when to use it, when to
avoid it -- The six effects of repetition -- Advertising:
art or science?
650 0 $aAdvertising layout and typography.
650 0 $aAdvertising copy.
650 0 $aAdvertising, Newspaper.
650 0 $aAdvertising, Magazine.
994 $aE0$bTXA
948 $acataloged$bh$c2000/11/13$dc$eblrosas$f2:44:10 pm
