Readings in advertising
Readings in advertising: current viewpoints on selected topics
[compiled by] James E. Littlefield
Publisher: St. Paul : West Pub. Co., 1975.
ISBN: 0829900306
DDC: 659.108
LCC: HF5821
Edition: $5.95
[Ten years of advertising media research]
[Ten years of advertising media research] [collected winning papers of the Thomson gold and silver medals and awards for advertising research, 1962-1971]
Publisher: London Thomson Organisation Ltd 1972
ISBN: 0903418010
DDC: 659.108
Advertising in the 60s
Advertising in the 60s: turncoats, traditionalists, and waste makers in America's turbulent decade Hazel G. Warlaumont
Publisher: Westport, CT : Praeger, 2001.
ISBN: 0275969320
DDC: 659.109046
LCC: HF5813
Edition: (alk. paper)
Copywriter
Copywriter: a life of making ads and other mistakes Ray Welch,
Publisher: Cohasset, MA : HotHouse Press, c2002.
ISBN: 0970047649
DDC: 659.1092
LCC: HD8039