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659
Advertising & public relations

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Exploring advertising
Edited by Otto Kleppner, Irving Settel
Publisher: Englewood Cliffs, N.J., Prentice-Hall [1969, c1970]
ISBN: 0132960206   DDC: 659.108   LCC: HF5823  
Readings in advertising
Readings in advertising: current viewpoints on selected topics
[compiled by] James E. Littlefield
Publisher: St. Paul : West Pub. Co., 1975.
ISBN: 0829900306   DDC: 659.108   LCC: HF5821   Edition: $5.95
Diversity in advertising
Diversity in advertising: broadening the scope of research directions
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2004.
ISBN: 0805847944   DDC: 659.108   LCC: HF5822   Edition: (casebound)
[Ten years of advertising media research]
[Ten years of advertising media research] [collected winning papers of the Thomson gold and silver medals and awards for advertising research, 1962-1971]
Publisher: London Thomson Organisation Ltd 1972
ISBN: 0903418010   DDC: 659.108  
What advertising is
edited by Maurice Smelt
Publisher: London Pelham 1972
ISBN: 0720705681   DDC: 659.108   LCC: HF5828  
Ad Women: How They Impact What We Need, Want, and Buy
Juliann Sivulka,
Publisher: Prometheus Books
ISBN: 1591026725   DDC: 659.10820973   Edition: Hardcover; 2008-11-25
Advertising to Children
Advertising to Children (Essential Viewpoints Set III)
Marcia Amidon Lusted,
Publisher: Essential Library
ISBN: 160453107X   DDC: 659.1083   Edition: Library Binding; 2008-07
Advertising to children in China
Kara Chan and James U. McNeal
Publisher: Hong Kong : Chinese University Press, c2004.
ISBN: 9629961423   DDC: 659.10830951  
How Does Advertising Impact Teen Behavior?
How Does Advertising Impact Teen Behavior? (At Issue Series)
David M. Haugen (Editor)
Publisher: Greenhaven Press
ISBN: 0737739231   DDC: 659.10835   Edition: Paperback; 2008-05-16
How Does Advertising Impact Teen Behavior?
How Does Advertising Impact Teen Behavior? (At Issue Series)
David M. Haugen (Editor)
Publisher: Gale Cengage
ISBN: 0737739223   DDC: 659.10835   Edition: Library Binding; 2008-05-16
Aunt Jemima, Uncle Ben, and Rastus
Aunt Jemima, Uncle Ben, and Rastus: Blacks in advertising, yesterday, today, and tomorrow
Marilyn Kern-Foxworth; foreword by Alex Haley
Publisher: Westport, Conn. : Greenwood Press, 1994.
ISBN: 0313267987   DDC: 659.108996073   LCC: HF5813  
The history and advancement of African Americans in the advertising industry, 1895-1999
Janice Ward Moss
Publisher: Lewiston, N.Y. : Edwin Mellen Press, c2003.
ISBN: 0773469451   DDC: 659.108996073   LCC: HF5813  
Madison Avenue and the color line
Madison Avenue and the color line: African Americans in the advertising industry
Jason Chambers
Publisher: Philadelphia, Pa. : University of Pennsylvania Press, c2008.
ISBN: 0812240472   DDC: 659.108996073   LCC: HF5813  
Advertising, reflections of a century
Bryan Holme
Publisher: New York : Viking Press, 1982.
ISBN: 0670747289   DDC: 659.109   LCC: HF5811   Edition: $45.00
Adland
Adland: a global history of advertising
Mark Tungate,
Publisher: London ; Kogan Page Ltd, 2007.
ISBN: 0749448377   DDC: 659.109   LCC: HF5823  
Creative director's sourcebook
Nick Souter, Stuart Newman
Publisher: Macdonald 1988
ISBN: 0356171922   DDC: 659.109  
Advertising in the 60s
Advertising in the 60s: turncoats, traditionalists, and waste makers in America's turbulent decade
Hazel G. Warlaumont
Publisher: Westport, CT : Praeger, 2001.
ISBN: 0275969320   DDC: 659.109046   LCC: HF5813   Edition: (alk. paper)
A big life in advertising
Mary Wells Lawrence
Publisher: New York : Alfred A. Knopf, 2002.
ISBN: 0375409122   DDC: 659.1092   LCC: HF5810  
My life in advertising; &, Scientific advertising
My life in advertising; &, Scientific advertising: two works
by Claude C. Hopkins
Publisher: Chicago, IL : NTC Business Books, 1998.
ISBN: 0844231010   DDC: 659.1092   LCC: HF5810  
Copywriter
Copywriter: a life of making ads and other mistakes
Ray Welch,
Publisher: Cohasset, MA : HotHouse Press, c2002.
ISBN: 0970047649   DDC: 659.1092   LCC: HD8039  
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