What's the big idea?
What's the big idea?: how to win with outrageous ideas (that sell!) George Lois, Bill Pitts,
Publisher: New York : Plume, [1993]
ISBN: 0452269385
DDC: 659.1
LCC: HF5823
Edition: $11.00
The
The (Un)Common Sense of Advertising: Getting the Basics Right (Response Books) Sanjay Tiwari,
Publisher: Sage Publications Pvt. Ltd
ISBN: 0761997369
DDC: 659.1
Edition: Paperback; 2003-06-15
Which ad pulled best?
Which ad pulled best? 50 case histories on how to write and design ads that work
[edited by] Philip Ward Burton, Scott C. Purvis
Publisher: Lincolnwood, Ill., USA : NTC Business Books, 1993, 1996.
ISBN: 0585168121
DDC: 659.1
LCC: HF5823
Edition: (electronic bk.) :$19.95
Psyching the ads
Psyching the ads: the case book of advertising: the methods and results of 180 advertisements
by Carroll Rheinstrom
Publisher: New York : Arno Press, 1976, c1929.
ISBN: 0405080433
DDC: 659.1
LCC: HF5823