Practical advertising and publicity
Practical advertising and publicity: effective promotion of products and services to industry and commerce Norman A. Hart
Publisher: London ; McGraw-Hill, c1988.
ISBN: 0077070798
DDC: 659
LCC: HF5823
Edition: £18.95
Funny Business
Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game Allen Rosenshine,
Publisher: Beaufort Books
ISBN: 082530539X
DDC: 659
Edition: Hardcover; 2006-06-30
And Now a Few Words From Me
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All Bob Garfield,
Publisher: McGraw-Hill
ISBN: 0071441220
DDC: 659
Edition: Paperback; 2004-07-27
Publicity
Publicity: how to write a press release, prepare a press kit, run a press conference, write a letter to the editor, organize a media list
by Martin Pollack
Publisher: Fort Lauderdale, Fla. : Alliance Publishers, c1988.
ISBN: 093683613X
DDC: 659
LCC: HM263
How you can manipulate the media
How you can manipulate the media: guerrilla methods to get your story covered by TV, radio, and newspapers David Alexander
Publisher: Boulder, Colo. : Paladin Press, c1993.
ISBN: 0873647297
DDC: 659
LCC: P91
Making News
Making News: A Straight-Shooting Guide to Media Relations David Henderson,
Publisher: iUniverse Star
ISBN: 158348468X
DDC: 659
Edition: Paperback; 2006-04-21
6 steps to free publicity
6 steps to free publicity for corporate publicists or solo professionals, including-- publishers, consultants, conference planners, politicians, inventors, artists, psychotherapists, and anyone else looking to attract media attention to their business or cause Marcia Yudkin
Publisher: Franklin Lakes, NJ : Career Press, c2003.
ISBN: 0585469830
DDC: 659
LCC: HD59
Edition: (electronic bk.)
