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Advertising & public relations

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The complete guide to publicity
The complete guide to publicity: maximize visibility for your product, service, or organization
Joe Marconi
Publisher: Lincolnwood, Ill. : NTC Business Books, c1999.
ISBN: 0844200905   DDC: 659   LCC: HM263   Edition: (cloth)
How to guarantee professional success
How to guarantee professional success: 715 tested, proven techniques for promoting your practice
by Eugene J. Hameroff & Sandra S. Nichols
Publisher: [Washington] : Consultant's Library, c1982.
ISBN: 0930686187   DDC: 659   LCC: HF6161   Edition: $28.00
Guerilla publicity
Guerilla publicity: hundreds of sure-fire tactics to get maximum sales for minimum dollars
by Jay Conrad Levinson, Rick Frishman, and Jill Lublin; with Mark Steisel
Publisher: Avon, Mass. : Adams Media Corporation, c2002.
ISBN: 1580626823   DDC: 659   LCC: HD59   Edition: (pbk.) :$12.95
Publicity and public relations
Dorothy I. Doty
Publisher: New York : Barron's, c1990.
ISBN: 0812044134   DDC: 659   LCC: HD59   Edition: $14.95 ($21.00 Can.)
The media handbook
The media handbook: a complete guide to advertising media selection, planning, research, and buying
Helen Katz
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003.
ISBN: 0805842683   DDC: 659   LCC: HF5826.5   Edition: (pbk. : alk. paper)
The media handbook
The media handbook: a complete guide to advertising media selection, planning, research, and buying
Helen Katz
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003.
ISBN: 0805842675   DDC: 659   LCC: HF5826.5   Edition: (c : alk. paper)
Managing media organizations
Managing media organizations: effective leadership of the media
John M. Lavine, Daniel B. Wackman
Publisher: New York : Longman, c1988.
ISBN: 0582286344   DDC: 659   LCC: P96   Edition: $24.95
Publicity and media relations checklists
Publicity and media relations checklists: 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact
David R. Yale
Publisher: Lincolnwood, Ill. : NTC Business Books, c1995.
ISBN: 0844232181   DDC: 659   LCC: HD59   Edition: (pbk.)
Brand lands, hot spots, and cool spaces
Brand lands, hot spots, and cool spaces: welcome to the third place and the total marketing experience
Christian Mikunda,
Publisher: London ; Kogan Page, 2004.
ISBN: 0749442565   DDC: 659   LCC: GT3405  
101 ways to get great publicity
Timothy R. V. Foster
Publisher: London : Kogan Page, 1993.
ISBN: 0749409584   DDC: 659   LCC: HD59   Edition: (pbk) :£7.99
101 ways to get great publicity
Timothy R. V. Foster
Publisher: London : Kogan Page, 1993.
ISBN: 0749410825   DDC: 659   LCC: HD59   Edition: (hard)
Practical public affairs in an era of change
Practical public affairs in an era of change: a communications guide for business, government, and college
edited by Lloyd B. Dennis
Publisher: [New York, N.Y.] : Public Relations Society of America ; c1996.
ISBN: 0761800867   DDC: 659   LCC: HD59   Edition: (pbk. : alk. paper)
Do-it-yourself publicity
David F. Ramacitti
Publisher: New York, N.Y. : AMACOM, 1991.
ISBN: 0814477739   DDC: 659   LCC: HD59   Edition: (pbk.)
Publicity and public relations
Dorothy I. Doty and Marilyn Pincus
Publisher: Hauppauge, N.Y. : Barron's Educational Series, c2001.
ISBN: 0764114018   DDC: 659   LCC: HD59   Edition: (pbk.)
Advertising worldwide
Advertising worldwide: advertising conditions in selected countries
Ingomar Kloss (editor); with contributions by M. Abe... [et al.]
Publisher: Berlin ; Springer, c2001.
ISBN: 3540677135   DDC: 659   LCC: HF5823   Edition: (alk. paper)
Face the media
Face the media the complete guide to getting publicity and handling media opportunities
Judith Byrne
Publisher: Oxford : How To Books, c2002.
ISBN: 0585438269   DDC: 659   LCC: HM1226   Edition: (electronic bk.)
High visibility
High visibility: transforming your personal and professional brand
Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller,
Publisher: New York : McGraw-Hill, c2006.
ISBN: 0071456805   DDC: 659   LCC: HM1226   Edition: (alk. paper)
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
Peter Shankman,
Publisher: Wiley
ISBN: 047004392X   DDC: 659   Edition: Paperback; 2006-12-05
The 100 Best TV Commercials
The 100 Best TV Commercials: ¹And Why They Worked
Bernice Kanner,
Publisher: Times Books
ISBN: 0812933761   DDC: 659   Edition: Paperback; 2000-07
Online Marketing that Works!
Catherine Seda,
Publisher: McGraw-Hill
ISBN: 0071474773   DDC: 659   Edition: Paperback; 2006-12-01
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