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" ... focuses on obtaining more profits AND a better life. While not magical, the book's strategies can substantially decrease your financing needs, and increase your free time and enjoyment. In contrast, many other business planning books ignore your personal goals."


Practical startup strategies based on scholaryly research, written for real people.; Includes bibliographical references: p. 210.; Foreword -- Introduction -- Part 1. Finding my idea. Personal goals: Loving my life as "The boss" ; The idea: Finding it -- Part 2. Perfecting my idea. Competing I: Eliminating low profit, high risk ideas ; Competing II: Using three tactics to increase my freedom and wealth ; The industry: Avoiding dangerous traps ; Marketing: Employing techniques to increase my free time and decrease my costs -- Part 3. Launching my idea. The organization: Shaping my company to increase my flexibility and fun ; Financing I: Decreasing my need for funding ; Financing II: Raising money more easily ; Starting: Turning my idea into my company.


  • LCC: HB615

Book Details

  • Language: eng
  • Physical Description: 210 p. :
  • Edition Info: 1st ed.;


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