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ISBN10: 1118556844 ISBN13: 9781118556849 DDC: 658.872 LCC: HF5414 Edition: ;

Summary

This title goes beyond the marketing plans and how-to guides and provides an overview of the theories, action plans and case studies necessary for teaching students and readers about utilising social media to meet marketing goals.

Notes

License restrictions may limit access.; Scholarly & Professional

Classification

  • LCC: HF5414
  • Dewey Decimal: 658.872

Book Details

  • Language: eng
  • Physical Description: 1 online resource.
  • Edition Info: ;

Subjects

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