Notes

Includes bibliographical references (p. 164-180) and index.

Classification

• Dewey Decimal: 658.8/12

Book Details

• Language: eng
• Physical Description: xix, 194 p. : ill. ; 24 cm.
• Edition Info: (alk. paper)

Subjects

• Business & Investing -- Management & Leadership -- Strategy & Competition
• Business & Investing -- Industries & Professions -- Customer Service
• Business & Investing -- International
• Business & Investing -- Marketing & Sales -- Marketing
• Nonfiction -- Social Sciences -- Communication
• Branding (Marketing)
• Brand name products
• Potter, Harry (Fictitious character)
• Electronic books

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