Consuming traditions: modernity, modernism, and the commodified authentic
"Examples of faux authenticity abound in today's marketplace. Trading on the commercial appeal of the ersatz real, however, is far from a twenty-first century invention. As Consuming Traditions investigates, the allure of commodified nostalgia and the selling of the "genuine" article emerged as powerful forces in early twentieth-century Britain." "Elizabeth Outka redefines the debates surrounding literary modernism and the market as she explores the marketing of authenticity, a crucial but overlooked development in the history of modernity. With an interdisciplinary approach that probes novels, plays, advertisements, and architecture, Consuming Traditions presents a convincing case for how the "commodified authentic" - the selling of objects and places allegedly free of commercial taint - marks a critical turn in modern culture and offers a new way to understand literary modernism and its complex negotiation of tradition and novelty. Drawing on cultural studies, theories of consumerism, and works by Shaw, Forster, Woolf, Joyce, and others, Outka examines how literature both enacted and critiqued the larger revolution in material culture."--BOOK JACKET.
Includes bibliographical references ( p. 199-207) and index. 1.Introduction: Selling Authenticity --Pt. I.Commodified Nostalgia and the Country Aesthetic --2.The Past Is a Present Country: Model Towns and Commercial Utopias --3.Buying Time: E. M. Forster and the Neo-nostalgic Home --Pt. II.Urban Authenticities --4.The Vanishing Act of Commercialism: Selfridges, Modernity, and the Purified Marketplace --5."Lustrous behind Glass":Woolf, Window Shopping, and Authentic Display --6.Conclusion: Modernist Excursions.
- LCC: PR478
- Dewey Decimal: 820.9/112
- Language: eng
- Physical Description: xviii, 214 p. : ill. ; 25 cm.
- Edition Info: (alk. paper)
- Literature & Fiction -- History & Criticism -- Criticism & Theory -- General
- Literature & Fiction -- History & Criticism -- Criticism & Theory -- General AAS
- Literature & Fiction -- History & Criticism -- Movements & Periods -- Modernism
- Literature & Fiction -- World Literature -- British -- General
- Literature & Fiction -- World Literature -- British -- General AAS
- Literature & Fiction -- World Literature -- United States -- History & Criticism -- Literary Theory
- Nonfiction -- Social Sciences -- Anthropology -- Cultural
- English literature -- 20th century -- History and criticism
- Modernism (Literature) -- Great Britain
- Material culture in literature
- Nostalgia in literature
- Authenticity (Philosophy) in literature
- Consumption (Economics) -- Psychological aspects
- Commercial products -- Psychological aspects
- Commerce in literature
- Marketing -- Great Britain -- History -- 20th century
Buying This Book
We query many merchants so that you can instantly compare prices and availability. You can even check historic prices and subscribe for notifications. For a manual check, clicking on a link will open a new window with a search for this book on the merchant's site of your choice.
- Amazon.com by title or by ISBN - widest selection, reliable service, good prices
- Abebooks.com by title or by ISBN - good source for rare and out-of-print books
- Textbooks.com by title or by ISBN - large inventory of new & used textbooks
- Alibris.com by title or by ISBN - their slogan is "books you thought you'd never find"
- eCampus.com by title or by ISBN - they specialize in textbooks, used and new
- BN.com by title or by ISBN - Barnes & Noble has a wide selection of new and used books