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Business communication: process & product

Guffey, Mary Ellen 
Publisher: Thomson/South-Western
ISBN10: 0324311907 ISBN13: 9780324311907 DDC: 651.7 Edition: (student ed. book)

Notes

Includes bibliographical references (p. N1-12) and index. Unit One. Communication Foundations: 1. Communicating at work -- 2. Communicating in small groups and teams; 3. Workplace listening and nonverbal communication; 4. Communicating across cultures -- Unit Two. Guffey's 3-x3- writing process: 5. Writing Process Phase 1: Analyze, Anticipate, Adapt; 6. Writing Process Phase 2: Research, Organize, Compose; 7. Writing Process phase 3: Revise, Proofread, Evaluate -- Unit Three. Business Correspondence: 8. Routine e-mail messages and memos; 9. Routine letters and goodwill messages; 10. Persuasive and sales messages; 11. Negative messages -- Unit Four. Reports and Proposals: 12. Preparing to write business reports; 13. Organizing and writing typical business reports; 14. Proposals and formal reports -- Unit Five. Presentations: 15. Speaking with confidence; 16. Employment communication -- Appendices: Appendix A. Competent language usage essentials (CLUE); Appendix B. Guide to document formats; Appendix C. Documentation formats; Appendix D. Correction symbols.

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