Notes

"The 1984 American Marketing Association Summer Educators' Conference ... held in Chicago on August 12-15"--P. ix. Includes bibliographies and index.

Classification

• LCC: HF5411
• Dewey Decimal: 658.8

Book Details

• Language: eng
• Physical Description: xiv, 431 p. ; 28 cm.
• Edition Info: (pbk.)

Subjects

• Marketing -- Congresses

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